Pricing research that keeps working after the first study.
Turn customer evidence into pricing decisions you can defend. Kinetic Pro gives you unlimited studies and the Workspace for $99/month, free for the first 30 days. Need one answer? Buy a single study.
Kinetic studies start at $149. Pricing consulting engagements start at five figures.
Kinetic Pro
Unlimited pricing studies under fair use, plus the Workspace: revenue scenarios, logged decisions, and outcome checks. Includes 3 Workspace seats (owner + 2 members). Cancel anytime; your Workspace becomes read-only after expiry.
Start Kinetic Pro
- • Cancel anytime. Access runs to period end (no partial refunds).
- • Workspace becomes read-only after expiry; nothing is deleted.
- • Includes 3 Workspace seats (owner + 2 team members).
- • Questions? hello@kineticpricing.com
Free for 30 days, then $99/month. Card required. Cancel anytime. We'll email you before your first charge.
Your evidence stays yours. We never sell your data.
One-Time Studies
Need one decision? Buy a study once. No subscription.
Price Range Finder
Find the price range customers consider credible.
Price Point Tester
See how purchase intent and modeled revenue change across tested prices.
Feature Value Ranker
Learn which benefits deserve the most weight in the offer.
Package and Price Builder
Compare the price and feature combinations buyers choose.
One-time purchases are billed per study. If you upgrade to Pro within 30 days, your recent study purchases are credited toward your first payment.
Which decision is in front of you?
Scan the four questions. Each links to the study that answers it, with the method, the respondent experience, and what you get back.
- You need a defensible market range before choosing or revisiting a price.Price Range Finder
- You already have plausible price points and need to choose among them.Price Point Tester
- You need to know which features or benefits deserve priority in the offer.Feature Value Ranker
- You need to test feature and price trade-offs as complete offers.Package and Price Builder
Advanced Van Westendorp price sensitivity
Price Range Finder
Find the price range customers consider credible.
When to use it
You need a defensible market range before choosing or revisiting a price.
What respondents do
They name four prices in their own numbers: so cheap they would doubt the quality, a great bargain, starting to get expensive, and too expensive to consider. If you set a proposed price, they also rate how likely they would be to buy at it.
What Kinetic returns
- The acceptable price range, with both edges priced
- The optimal price point and the indifference point
- Purchase intent at your proposed price, when enabled
- The full interactive curve chart
Respondents: minimum 15 valid responses; stronger at 30.
Worth knowing: Van Westendorp measures perceived price boundaries from stated answers. It describes how people frame a fair price and it stays silent on demand volume.
$149 one-time
Included with Kinetic Pro, along with the other three methods.
Start your 30-day free trialAt what price would this start getting expensive?
One of the four price questions
Pale band: the acceptable range. Amber dot: the optimal point inside it.
- 4 price questions per respondent
- Optional purchase-intent question
- Deterministic curve intersections
Gabor-Granger price testing
Price Point Tester
See how purchase intent and modeled revenue change across tested prices.
When to use it
You already have plausible price points and need to choose among them.
What respondents do
Each person starts near the middle of your price ladder and answers yes or no: would they buy at this price? The next price adapts to each answer, so a few questions find their personal ceiling. Nobody walks every price in order.
What Kinetic returns
- A demand curve across your tested prices
- A revenue curve and the revenue-maximizing tested price
- Elasticity callouts between neighboring prices
- A warning when the winner sits at the edge of your range
Respondents: minimum 15 valid responses; stronger at 30.
Worth knowing: Gabor-Granger tests the exact prices you configured. It reveals nothing between or beyond those points.
$199 one-time
Included with Kinetic Pro, along with the other three methods.
Start your 30-day free trialBars: revenue at each tested price. Line: share who would buy. Amber: the revenue-maximizing tested price.
- You set 5 to 100 price points
- Adaptive walk, a handful of answers each
- Yes or no at every step
MaxDiff best-worst scaling
Feature Value Ranker
Learn which benefits deserve the most weight in the offer.
When to use it
You need to know which features or benefits deserve priority in the offer.
What respondents do
Each screen shows 4 of your items. Respondents pick the most important and the least important, then move to a fresh set: 8 to 15 quick screens in total, with items rotated so every item gets a fair number of appearances.
What Kinetic returns
- Every item ranked on a 0 to 100 index
- The gaps that separate leaders from the middle of the pack
- Stability ranges once responses support them
Respondents: minimum 30 valid responses; stronger at 100.
Worth knowing: Scores rank items relative to your list. Adding or removing items changes the frame and can reorder results.
$279 one-time
Included with Kinetic Pro, along with the other three methods.
Start your 30-day free trialOne screen of four
- Single sign-onMost
- Priority support
- Usage analytics
- Custom brandingLeast
Ranked result, 0 to 100
Amber: the leading item. Gaps between scores show how decisive the lead is.
- 8 to 30 items
- 4 items per screen, 8 to 15 screens
- Deterministic best-minus-worst scoring
Choice-based conjoint
Package and Price Builder
Compare the price and feature combinations buyers choose.
When to use it
You need to test feature and price trade-offs as complete offers.
What respondents do
Each screen presents 3 realistic packages built from your features and prices, plus a None option if you allow one. Respondents pick the package they would actually choose, 8 to 12 times, and each line-up is computed to squeeze the most information from every answer.
What Kinetic returns
- Willingness-to-pay estimates for feature levels
- Attribute importance shares, with price included
- The full table of level values, with stability ranges
Respondents: minimum 50 valid responses; stronger at 150.
Worth knowing: This release fits one aggregate model for all respondents. Individual preferences vary around it.
$499 one-time
Included with Kinetic Pro, along with the other three methods.
Start your 30-day free trialPackage A
10 seats · Email support
$79/mo
Package B
25 seats · Priority support
$119/mo
What drove the choice
Importance shares from repeated choices. Amber: the strongest driver in this example.
- 3 to 5 attributes, 2 to 4 levels each
- 3 packages per choice, 8 to 12 choices
- Deterministic choice-model fit
Which is right for you?
One-Time Studies
Perfect for early-stage companies needing a single answer to a specific pricing question right now.
- Pay only for the study you run.
- Full report and analysis included.
- Data stays accessible forever.
- No access to Kinetic Workspace.
Kinetic Pro
Designed for teams building a continuous pricing muscle, tracking evidence and modeling scenarios.
- 30-day free trial on the monthly plan.
- Unlimited studies across all methods.
- Kinetic Workspace (Scenarios, Decisions).
- 3 Seats for team collaboration.
- Upgrade credit from recent one-time studies.
Pricing questions, answered plainly.
How many responses does a Kinetic study need?
It depends on the method. Van Westendorp and Gabor-Granger studies need at least 15 valid responses and get stronger at 30. MaxDiff needs at least 30 and gets stronger at 100. Choice-based conjoint needs at least 50 and gets stronger at 150. Every report shows the valid response count and the uncertainty alongside the result, and these thresholds are product guidance for reading the result, not a statistical guarantee.
Do survey answers predict what customers will pay at checkout?
Not exactly, and we do not claim they do. Pricing surveys produce stated-preference evidence: what people say they would pay, read with the method and sample-size limits. That evidence is a strong input to a pricing decision, but it should be combined with observed conversion, retention, sales conversations, and pricing experiments where you have them.
Why does Kinetic use my customers instead of a rented panel?
Because the price you are setting will be paid by your customers, not by panel respondents. People who already know your product give willingness-to-pay answers grounded in real usage and real alternatives. Kinetic does not sell panel sample; you invite your own customers, users, or members, and the evidence stays specific to your market.
Should I choose Kinetic Pro or one one-time study?
If you have one pricing question to answer now, buy one study: $149 for Van Westendorp, $199 for Gabor-Granger, $279 for MaxDiff, or $499 for choice-based conjoint. If you expect to keep testing prices, packages, and scenarios, Kinetic Pro is $99 per month or $990 per year with unlimited studies and the Workspace, and the monthly plan starts with a 30-day free trial. Recent one-time purchases are credited toward your first Pro payment.
What happens to my Workspace if I cancel Pro?
Your access runs to the end of the period you paid for, then the Workspace becomes read-only. Nothing is deleted: your studies, scenarios, and decision records stay available to read and export, and everything becomes editable again if you resume Pro.
Does Kinetic recruit respondents for me?
No. The current product does not recruit participants and does not sell panel sample. You share your study link with your own customers, users, or members by email, in-app message, or community post. If you need a recruited sample, a panel-based platform is a better fit for that job.
Comparing platforms? See how Kinetic Pricing compares to Conjointly.