Pricing is a decision.
We turned it into evidence.
The highest-leverage number in your business shouldn't be a guess.
Why this exists
Most founders never priced their product. They copied a competitor's page, or picked the $29/49/99 pattern because it looked normal, and left the number alone for years.
The research methods that answer "what will people pay" have existed for decades. They aren't complicated. Two things keep them out of reach: consulting engagements that start at five figures, and survey methodology founders have no reason to know.
Kinetic removes both barriers. Describe your product, send one link to your users, and get back a price you can defend, computed from their answers.
a price you can defend, computed from your customers' answers
Old math, new access
Peter van Westendorp, a Dutch economist, publishes the Price Sensitivity Meter: four questions that locate the price range a market will accept.
Pricing consultancies adopt the method and run it inside engagements most companies can't afford.
Kinetic runs this method and three companions on your own customers, self-serve, in days instead of quarters.
Peter van Westendorp, a Dutch economist, publishes the Price Sensitivity Meter: four questions that locate the price range a market will accept.
Pricing consultancies adopt the method and run it inside engagements most companies can't afford.
Kinetic runs this method and three companions on your own customers, self-serve, in days instead of quarters.
From the founder
I've spent more than ten years in B2B go-to-market consulting, directly inside the engagements this product replaces. Kinetic exists so you get the same evidence without the five-figure invoice.
What we believe
Evidence over instinct.
You set the price in an afternoon and it stuck for years. Your customers deserve a vote.
Math you can check.
Every answer comes from deterministic calculations on your responses: same inputs, same result, every time. The written report explains what the math found; it never changes it.
Your customers, not a panel.
Rented respondents don't buy your product. The people who pay you are the market, so they're who we measure.
Built for B2B and B2C.
Kinetic is built for B2B and B2C businesses with an existing user base and real pricing questions. Kinetic Pro includes unlimited studies for $99/month, with a 30-day free trial. Need one decision? Buy a study once.
The demo on our homepage runs on simulated data. Your study won't.
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