Kinetic Pricing vs Conjointly
Choose the research platform that fits the decision in front of you.
Kinetic focuses on four pricing decisions for teams that can survey their own customers. Conjointly is a broader research platform with panel sourcing and expert support.
Checked against public sources on August 12, 2026.
What Kinetic offers
- Methods
- Four pricing methods
- One-time study
- $149+
- Kinetic Pro
- $99/mo
- Respondents
- Bring your own customers
The short answer
You have customers to ask and a pricing decision to make.
Kinetic runs four focused pricing methods on your own customers and turns the answers into revenue scenarios and a logged Decision Record.
It starts at $149 for a single study or $99 per month for Pro with a 30-day free trial, and you bring the respondents yourself.
You need a broad research suite, recruited sample, or researcher support.
Conjointly is a wider research platform with a large survey and advanced-method library, multilingual surveys, segmentation, and expert support.
Its Professional plan is $2,895 per team per year and Ultimate starts at $10,000 per year, and it can source paid panel sample billed separately from the licence.
Side by side
| Criterion | Kinetic Pricing | Conjointly |
|---|---|---|
| Entry path | Free pricing-page teardown as the free entry point, then a 30-day free trial on monthly Pro. | Free Basic plan, with advanced-method analysis such as conjoint, MaxDiff, and Kano available up to 20 responses. |
| Paid access | Pro is $99 per month or $990 per year for 3 seats. One-time studies run $149 to $499 with no subscription. | Professional is $2,895 per team per year (annual recurring, credit cards). Ultimate starts at $10,000 per year. |
| Research methods | Four focused pricing methods: Van Westendorp, Gabor-Granger, MaxDiff, and choice-based conjoint. | Broad survey and advanced-method coverage including conjoint, MaxDiff, and Kano, plus multilingual surveys and general research tools. |
| Respondent sourcing | Bring your own customers, users, or members. Kinetic does not sell panel sample. | Bring your own respondents by email invitation, or buy paid panel sample; self-serve sample averages about $1.55 per complete response, billed separately from the licence. |
| Results and decision continuity | Results feed revenue scenarios and a logged Decision Record in Kinetic Workspace, so the math, model, and rationale stay together. | Segmentation and crosstabs, exports and PowerPoint, and expert support turn results into deliverables across a research program. |
| Team fit | Teams that can survey an existing audience and want a focused pricing answer, monthly or one-time. | Research teams that need recruited sample, a wide method library, and researcher or procurement support. |
Free pricing-page teardown as the free entry point, then a 30-day free trial on monthly Pro.
Free Basic plan, with advanced-method analysis such as conjoint, MaxDiff, and Kano available up to 20 responses.
Pro is $99 per month or $990 per year for 3 seats. One-time studies run $149 to $499 with no subscription.
Professional is $2,895 per team per year (annual recurring, credit cards). Ultimate starts at $10,000 per year.
Four focused pricing methods: Van Westendorp, Gabor-Granger, MaxDiff, and choice-based conjoint.
Broad survey and advanced-method coverage including conjoint, MaxDiff, and Kano, plus multilingual surveys and general research tools.
Bring your own customers, users, or members. Kinetic does not sell panel sample.
Bring your own respondents by email invitation, or buy paid panel sample; self-serve sample averages about $1.55 per complete response, billed separately from the licence.
Results feed revenue scenarios and a logged Decision Record in Kinetic Workspace, so the math, model, and rationale stay together.
Segmentation and crosstabs, exports and PowerPoint, and expert support turn results into deliverables across a research program.
Teams that can survey an existing audience and want a focused pricing answer, monthly or one-time.
Research teams that need recruited sample, a wide method library, and researcher or procurement support.
Kinetic fits when
- You have a focused pricing question, not a broad research program.
- You can survey an existing customer, user, or member base.
- You prefer a monthly subscription or a single one-time purchase.
- You want the math, model, rationale, and review kept together.
Conjointly fits when
- You need recruited sample rather than your own audience.
- You need a broader method and survey library beyond pricing.
- You need multilingual surveys.
- You need segmentation and crosstabs across many cuts.
- You need researcher or procurement support.
Common questions
- Does Kinetic replace Conjointly?
- It depends on the decision in front of you. Kinetic can cover the four focused pricing decisions it is built for: Van Westendorp, Gabor-Granger, MaxDiff, and choice-based conjoint on your own customers. Conjointly remains the broader fit for full research programs, recruited sample, and advanced research operations.
- Can I bring my own respondents to either platform?
- Yes to both. Kinetic requires you to bring your own customers, users, or members and does not sell panel sample. Conjointly also lets you invite your own respondents by email, and it can additionally source paid panel sample billed separately from the software licence.
- Does Kinetic claim survey answers equal checkout behavior?
- No. Kinetic produces stated-preference evidence, which should be read with method and sample-size limits in mind. Combine it with observed conversion, retention, sales, and experiment evidence before you commit to a price.
- Why does Kinetic cost less?
- Kinetic has a narrower scope: four pricing methods, self-serve, with no panel marketplace and no research-services organization. It makes no claim of equivalence to a full-service consulting or research engagement.
Bring the customers. Kinetic will structure the decision.
Start Pro free for 30 days, or buy the study you need once.
Sources
- https://kineticpricing.com/pricing/
- https://conjointly.com/pricing/
- https://conjointly.com/solutions/pricing-research/
Verified August 12, 2026. Competitor offers can change, so please confirm current details on the pages above. Conjointly is a trademark of its owner. Kinetic Pricing is not affiliated with or endorsed by Conjointly.