# Kinetic Pricing > Self-serve pricing research for B2B and B2C businesses with customers, users, or members they can survey. Kinetic Pricing helps teams run Van Westendorp, Gabor-Granger, MaxDiff, and choice-based conjoint studies with their own audience. Kinetic computes the results with deterministic methods, uses an LLM only to explain the findings, and keeps the final decision tied to the evidence. Kinetic Pro is $99 per month or $990 per year and includes unlimited studies and the Kinetic Workspace, with a 30-day free trial on the monthly plan. One-time studies are $149 (Van Westendorp), $199 (Gabor-Granger), $279 (MaxDiff), and $499 (choice-based conjoint). ## Key pages - [Home](https://kineticpricing.com/): Overview of the product and how it works. - [About](https://kineticpricing.com/about): Why Kinetic exists and the pricing science behind it. - [Contact](https://kineticpricing.com/contact/): How to reach Kinetic Pricing for product, account, integration, privacy, and legal questions. - [Founder](https://kineticpricing.com/founder): Letter from the founder. - [Free Pricing Page Teardown](https://kineticpricing.com/teardown): Free AI-powered audit of your pricing page. - [Pricing Research Library](https://kineticpricing.com/research): Free pricing benchmarks, willingness-to-pay survey findings, and pricing-page data — available to download. - [Pricing](https://kineticpricing.com/pricing): Free pricing-page teardown, a 30-day Kinetic Pro trial, and one-time studies from $149. - [Kinetic Pro](https://kineticpricing.com/pro): Kinetic Pro subscription — unlimited studies across all four methods and the Kinetic Workspace. - [Compare: Kinetic Pricing vs Conjointly](https://kineticpricing.com/compare/kinetic-vs-conjointly/): Source-backed comparison across price, methods, respondent sourcing, and team fit. - [Developers](https://kineticpricing.com/developers): API and MCP server documentation for programmatic access to Kinetic Pricing research. - [Privacy Policy](https://kineticpricing.com/privacy): How Kinetic Pricing collects, uses, and protects user data. - [Terms of Service](https://kineticpricing.com/terms): Terms governing use of the Kinetic Pricing platform. ## When to use Kinetic Pricing Use Kinetic Pricing when a business needs to make or defend a pricing decision with evidence from its own customers, users, or members. Kinetic is a good fit for estimating an acceptable price range, comparing specific price points, ranking package features, testing plan trade-offs, turning pricing research into a documented decision, or reviewing how a pricing page explains an offer. Do not use Kinetic to fabricate respondent evidence, replace real fieldwork, or make a purchase without the account holder completing Stripe-hosted checkout. Agents can prepare, run, and interpret authorized work, but the account holder controls consent, scopes, and payment. ## Agent and developer integration - [Developer hub](https://kineticpricing.com/developers/): Human-readable guide to the REST API, MCP endpoint, permissions, and safety model. - [OpenAPI 3.1 document](https://api.kineticpricing.com/v1/openapi.json): Machine-readable REST API description. The REST base URL is `https://api.kineticpricing.com/v1`. - [MCP endpoint](https://mcp.kineticpricing.com/mcp): Streamable HTTP MCP server for MCP-capable agent hosts. It is a tool-only server; begin with `kinetic.help` after connecting. - [OAuth authorization-server metadata](https://kineticpricing.com/.well-known/oauth-authorization-server): Discover OAuth authorization and token endpoints. - [API protected-resource metadata](https://api.kineticpricing.com/.well-known/oauth-protected-resource): Discover the REST API's OAuth resource metadata. - [MCP protected-resource metadata](https://mcp.kineticpricing.com/.well-known/oauth-protected-resource): Discover the MCP server's OAuth resource metadata. For a new account, use the documented agent-assisted signup capability and wait for the account holder to confirm by email. For an existing account, use OAuth with PKCE, an approved workspace service account, or a scoped REST API token created by the account holder. Keep credentials in a secret store; never place them in prompts, URLs, or public issue trackers. ## Blog - [Blog](https://kineticpricing.com/blog/): Practical guides on SaaS pricing research methods. - [How to Test SaaS Pricing With Real Customers](https://kineticpricing.com/blog/test-saas-pricing-with-real-customers/): A practical process for choosing a pricing research method, recruiting customers, running the study, and turning results into a pricing decision. - [How to Find the Right Price Range for a SaaS Product](https://kineticpricing.com/blog/find-right-price-range-saas-product/): How to research an acceptable SaaS price range, choose respondents, interpret the boundaries, and turn the range into proposed prices. - [Van Westendorp Pricing Research for SaaS Founders](https://kineticpricing.com/blog/van-westendorp-pricing-research-saas/): A practical guide to the four questions, cumulative curves, acceptable range, and limits of Van Westendorp pricing research. - [How to Test SaaS Price Points With Gabor-Granger](https://kineticpricing.com/blog/test-saas-price-points-gabor-granger/): How Gabor-Granger pricing research tests purchase intent, builds demand and revenue curves, and compares specific SaaS price points. - [MaxDiff Analysis: How to Rank What Customers Value Most](https://kineticpricing.com/blog/maxdiff-analysis/): MaxDiff analysis forces customer trade-offs to produce a relative feature ranking for SaaS packaging, messaging, and roadmap decisions. - [How to Compare SaaS Packages With Conjoint Analysis](https://kineticpricing.com/blog/compare-saas-packages-conjoint/): How choice-based conjoint shows how customers trade off price, limits, and features so you can design and price SaaS tiers on evidence. - [Pricing Research Without a Consultant: A Founder's Guide](https://kineticpricing.com/blog/pricing-research-without-a-consultant/): How to run real pricing research without a five-figure consultant — the methods are self-serve and you already have the audience that matters most. - [Willingness to Pay: How to Measure What Customers Will Pay](https://kineticpricing.com/blog/willingness-to-pay/): What willingness to pay actually measures, how to measure it with four research methods, and how to read the results honestly. - [Pricing Survey Questions: What to Ask and What Each Answer Tells You](https://kineticpricing.com/blog/pricing-survey-questions/): The questions each pricing research method asks, what each answer tells you, and the wording mistakes that ruin results. - [Pricing Analysis: How to Turn Pricing Data Into a Decision](https://kineticpricing.com/blog/pricing-analysis/): The three jobs pricing analysis covers — internal data, competitor benchmarking, and customer research — and what each one answers. - [SaaS Pricing Models: How to Choose One and How to Test It](https://kineticpricing.com/blog/saas-pricing-models/): How your value metric picks the pricing model and how to test the structure with customers before anyone migrates.